Holden is an Australian automotive manufacturer that traces its roots to 1856. The company turned its attention to automaking in 1908, and went on to produce a wide range of cars. Australian products from Holden satisfied a consumer taste that was akin to that of Americans at the time, muscle cars. This culture was manifest in the 1979 film Mad Max, and it continued through Holden's tenure with models such as the Maloo, Commodore SS, and the Ute. The company actively participated in a large variety of motorsport, most famous in Australian touring cars. In 2020, Holden's parent company General Motors announced the brand would be discontinued in 2021.