The Jaguar E-Type, or the Jaguar XK-E for the North American market, is a British sports car that was manufactured by Jaguar Cars Ltd between 1961 and 1975, as the successor to the XK150. Its combination of beauty, high performance, and competitive pricing established the model as an icon of the motoring world. Model updates of the E-Type were officially designated "Series 2" and "Series 3", and over time the earlier cars have come to be referred to as "Series 1".