The Ariel Motor Company, better known as Ariel, is a small British automotive manufacturer. Specializing in lightweight sports cars, Ariel first emerged onto the motoring world with the Ariel Atom, a lightweight track focused car that was universally praised for its dynamic abilities. Recently, the company has expanded its range with an off road buggy known as the Ariel Nomad, as well as their first motorcycle, the Ariel Ace.