The Ford Custom (later Custom 300 and Custom 500), was a series of entry level models introduced for the 1957 model year. Initially the model was launched in 1957 as the Custom and higher trim Custom 300. For 1959, the Custom 300 became the only offering to wear the 'Custom' name. This First Generation of Custom was built between 1957 and 1959. After a brief hiatus, the Second Generation of Custom was introduced for the 1964 model year. This generation featured the Custom and newly named Custom 500 top variant. Production of the Custom ended in 1972, while the Custom 500 remained in production until 1978. After 1976, only fleet sales of the Custom 500 were available.