Steady demand, rising ceiling: in a flat market, the most valuable cars are still setting records.
In the first half of 2026, the specialty car market didn’t get bigger – it got sharper. About the same number of cars changed hands, but this year they carried more money and sold faster. And they leaned hard in two directions at once: toward the very top of the market, and toward a hot group of 1990s and 2000s cars.
First, a look at the numbers. In the first half of 2026, total dollar volume jumped 33% over the same period in 2025, from $2.3 billion to $3.0 billion. But total listings rose just 1%, and sold listings grew only 6%.
The H1 2025 story was volume: more cars offered, more cars sold, prices holding roughly flat. H1 2026 nearly inverts it: listings are flat, dollar volume is up sharply. Market activity didn’t significantly change, but the ceiling certainly got higher.
When we zoom in on prices: the average sale price climbed 25% to $75,173, while the median barely moved, from $25,550 to $26,500.
That gap is important. This isn’t inflation lifting every car equally. It’s the market’s center of gravity shifting toward the top. Fewer cars are trading relative to the dollars involved, but the ones that sell are worth more and move faster once listed, with the sell-through rate rising to 74%.
Top Sales in 2026 so far
Ferrari swept the top of the leaderboard: nine of the ten highest-priced sales so far this year were Ferraris, the lone exception a Ford GT40. Leading them all was a 1962 Ferrari 250 GTO at $38.5 million, sold at Mecum Kissimmee.
In fact, Ferrari accounted for 43% of every $1M+ sale in the industry in H1 2026 — 114 seven-figure cars worth $543 million, more than triple the next-closest make (Porsche, at 13.6%).
Online platforms are working hard (and succeeding) at selling high-value cars. But while their results are impressive, they still have ground to cover before they meet the bar the live auctions are setting.
#1 Online / #58 Overall
#2 Online / #82 Overall
#3 Online / #125 Overall
#4 Online / #153 Overall
#5 Online / #154 Overall
#6 Online / #155 Overall
The money is being spent at the top
In just one year, cars selling for over $1 million went from 18% to 29.9% of every dollar spent in the market. That’s almost a third of the money. But here’s the kicker: those cars are barely a sliver of what actually sells, only about 7 out of every 1,000. So a tiny handful of big-ticket sales is pulling in nearly a third of the cash.
| Dollar share of total volume | H1 2025 | H1 2026 |
| Under $50K | 23.8% | 18.6% |
| $50K–100K | 18.6% | 15.4% |
| $100K–500K | 33.1% | 28.1% |
| $500K–1M | 6.6% | 8.0% |
| Over $1M | 18.0% | 29.8% |
Every price tier under $500K lost ground this year, and every tier above it gained. January alone brought in $1.04 billion, with 78.5% of cars finding buyers. Two of the year’s biggest auction events (Kissimmee and Scottsdale) both took place that month and set the tone for the whole first half. Then Florida’s auctions in March piled on their own run of record-setting sales (more on that in a bit). April and May eased into a calmer but still-healthy groove ($448M and $492M) before June cooled off to $306M. That dip is normal, though: it’s just the quiet stretch before Monterey season heats things up in August.
Live vs. Online: Both Doing Great, Each Going Its Own Way
This might be the biggest takeaway of the whole first half: live auctions and online auctions have found their own complementary grooves. They both serve an important role in the market, and they both are doing just fine.
Let’s start with live auctions. For four years straight, they barely budged: right around $1.25 billion every first half from 2022 through 2025. Then this year they took off. Live dollar volume jumped 46% to $1.81 billion. The average car sold for $120K up from $82K the year before (that’s a 43% bump). And million-dollar sales more than doubled, from 104 to 241. Live sell-through climbed back to 77.2%, the best since 2023.
Online, meanwhile, just kept doing what it does best: growing quietly and steadily. They sold 25K cars in the first half (that’s 62.5% of every car sold in the whole industry) at a record 72.5% sell-through (up from 61.3% just three years ago), plus their own best-ever first half of $1.20 billion. Here’s the eye-opener: Bring a Trailer, all by itself, sold 18K cars for $897 million in six months. That’s more than double what Mecum’s big Kissimmee sale pulled in ($431 million). This makes Bring a Trailer, by a wide margin, the single biggest venue in the business – on both cars sold and dollars earned.
Before COVID, the collector car world moved with the seasons – driven by major live auction events in January, March, and August. And while we still use those events as a gauge of the market, daily online auctions have changed the game. Today, cars are selling year-round from garages and driveways around the world.
The market is faster, more transparent, and far more accessible for both buyers and sellers. That’s not a trend anymore – it’s the new normal.
What’s Hot, What’s Not
Which Markets are heating up, and which are cooling off? To find out, we ranked every Market by the change in its median sold price from H1 2025 to H1 2026 — then pulled the five biggest climbers and the five steepest fallers. To keep the list honest, we limited it to Markets with at least 20 sales in each half; below that threshold, prices swing on statistical noise rather than real movement. The result is a clean read on where money is flowing into the collector market right now, and where it’s stalling.
Growing:
The R34 Skyline stands out for more than the size of its move: it rests on exactly 31 sales in each half — about as clean a same-sample comparison as this data offers.
Slowing:
A generational shift, measured
Taken as a whole, the market’s decade-by-decade picture looks like broad-based growth: dollar volume rose year-over-year in every decade of production from the 1960s through the 2020s, led by 2000s cars (+66.5%) and 1990s cars (+62.6%), while the unit growth concentrated at the young end — 2010s cars up 17.8% and 2020s cars up 26.8% in sales count. Only the market’s oldest metal went the other way: pre-war cars fell on every measure (−29.0% in dollars, −5.6% in units, median −14.0%), and 1950s cars gave up 24.7% of their dollar volume even while selling more units. But the aggregate hides more than it reveals — the same numbers split by price tell two very different stories.
Below $1 million — which is to say, 99% of all cars sold — the market grew steadily but modestly: +14.4% in dollar volume on +7.3% more units, with gains in every decade of production except pre-war (−21.2%). The median column is where this tier gets honest: the typical sub-$1M car is not appreciating (overall median −1.6%), with two exceptions worth circling. 1970s cars posted a +8.3% median gain, and 1990s cars managed the most interesting line in any of these tables — 1.4% fewer sales, +21.3% more dollars, and a median up 10.8%. That’s not volume growth and it’s not trophy distortion; it’s the ordinary 1990s car genuinely commanding more money than it did a year ago. If you want to know where collector taste is actually settling, it’s there.
Which means nearly all of the aggregate’s fireworks came from the other 1%. Above $1 million, this was a stampede: seven-figure sales roughly doubled, from 136 in H1 2025 to 269 this year (+111% in dollar volume), and the growth was ferocious everywhere except the oldest cohorts — 1990s cars up 317% in seven-figure dollar volume, 2000s up 490%, 1970s up 300%, 2010s and 2020s each up more than 250%. Meanwhile the pre-1960 trophy market contracted outright: pre-war seven-figure volume down 46.7% on 41% fewer sales, and 1950s cars down 59.5%. The seven-figure buyer’s taste has moved decisively past the market’s traditional blue-chip era — the money that once chased pre-war coachwork and ’50s sports racers is now buying F50s, Enzos, and modern hypercars. (A caution for the fine print: at the decade level these percentages sit on small bases — a few dozen cars per cohort — so the direction is the finding; the medians especially, like the 1970s’ −45.7%, mostly reflect which cars showed up rather than repricing.)
Market Records
Big numbers get the headlines, but some of the most interesting things happening in this market aren’t at the top of the chart – a milestone is a milestone whether it happens at $50,000 or $5 million. Here, we track records broken across every segment and price tier… and while online auctions may not dominate volume at the very top, it’s clearly finding its lane in the record books.
What’s Next: Monterey Auctions
The next real gauge of whether we are seeting a full market shift or a first-half anomaly comes in August, when Monterey Car Week delivers the single largest concentration of high-value live sales of the year.
Search all the listings in Monterey >
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