The third generation of Imperial was introduced for the 1967 model year. The third generation Imperial was offered in three trim levels: Custom (base), Crown (intermediate), and LeBaron (top). This updated generation of Imperial was offered as a sedan, convertible, and two or four door hardtop. The model saw regular updates to its styling, and was fitted with a 7.2L V8 engine. The third generation of Imperial continued production until 1968, when the Fourth Generation Imperial was unveiled.