Automobili Pininfarina is an Italian ultra-luxury electric car brand founded in 2018 by the Indian group Mahindra & Mahindra, as an independent extension of the historic design house Pininfarina S.p.A., known for its collaborations with Ferrari, Alfa Romeo and other iconic brands. Its first model, the Battista, was unveiled in 2019 as one of the world's most powerful electric hypercars, with 1900hp and limited production of 150 units. Over the years, special editions such as the Battista Anniversario and the Edizione Nino Farina have been launched, while in 2023 the brand unveiled the Pura Vision concept, a luxury electric SUV that previews its future expansion beyond hypercars. All of its vehicles combine Italian craftsmanship, avant-garde design, and advanced electric technology.