The Toyota Pickup (or Hilux in non-USA markets) is a series of light commercial vehicles produced and marketed by the Japanese automobile manufacturer Toyota since 1968. This popular truck was built across five generations in the U.S.: Gen 1, Gen 2, Gen 3, Gen 4, Gen 5. In North America, the Hilux name was retired in 1976 in favor of Pickup, Truck, or Compact Truck. For that market, Toyota introduced a new pickup model, the Tacoma, in 1995, thus discontinuing the Hilux/Pickup. It continues in production for multiple other markets around the world.