Beginning production in 1948 in London, England, Lotus Cars Limited is a UK-based automotive company that primarily produces sports cars. Founded by automotive genius Colin Chapman, Lotus has always operated under his famous mantra: "Simplify, then add lightness." A favorite of car enthusiasts, Lotus has produced some legendary models such as the Seven, Elan, and Esprit. Other notable models in the company's history include the Elise, Exige, and Europa.