Nissan Motor Co., Ltd, usually shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. Founded in the 1930's, the company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Notable models in the collector car market include multiple Z-car variants, the Skyline, and the Datsun 510. More contemporary, the Nissan GT-R (R35) has gained significant notoriety as a continuation of the Skyline GT-R.