What's the history of the 1939 Oldsmobile Series 60?

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The 1939 Oldsmobile Series 60, also known as the 'Special,' was a significant model for Oldsmobile as it marked the beginning of a new entry-level line that would run until 1948. This was Oldsmobile's first foray into the more affordable market segment, built on GM's 'A' body platform that was shared with Chevrolet and Pontiac, but with more standard features that would typically be optional on those brands.

The Series 60 came equipped with Oldsmobile's reliable flathead 6-cylinder engine, making it an economical yet well-appointed choice for buyers during the late Depression era. This positioning helped Oldsmobile compete in the growing low-price field while maintaining their reputation for quality and value.

The 1939 model year was particularly important as it represented Oldsmobile's strategic shift to capture a broader market during challenging economic times. The Series 60's success established a formula that would influence Oldsmobile's product strategy for years to come.

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Lot 5867B: 1939 Oldsmobile Series 60

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Lot 5867B: 1939 Oldsmobile Series 60

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