Key characteristics
The 1968 model year launched the second generation of the Pontiac GTO, as GM rolled out its redesigned A-body platform with more curvaceous, semi-fastback styling that gave the original muscle car a bolder, more streamlined identity. According to the seller, this GTO Convertible embodies that era with its striking red exterior and matching red vinyl interior, featuring bucket seats with color-matching seatbelts and a tilt steering wheel. The hideaway headlights lend a sleek, sophisticated look to the front end, while the automatic convertible top offers open-air cruising at the push of a button.
Described as a clean and well-maintained example with strong originality, this GTO has seen thoughtful mechanical attention. The seller notes a fully rebuilt V8 engine paired with a 727 automatic transmission, along with a dual-gate shifter that delivers the convenience of an automatic with the option for manual control. A period-correct AM/FM radio has been discreetly upgraded with Bluetooth capability, and power steering, power brakes, and radial tires round out a package built for comfortable, confident driving.
Within the Pontiac GTO 2nd Gen Standard Variants market, recent activity shows average sale prices around $63,858, with values for this generation typically ranging from roughly $43,000 to over $100,000 depending on originality, specification, and body style. Convertible examples with desirable options and well-sorted drivetrains tend to attract particular interest, and this red-on-red GTO—with its rebuilt engine, hideaway headlights, and driver-friendly upgrades—offers a compelling combination of muscle-car pedigree and open-top enjoyment.
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There are 59 Pontiac GTO - 2nd Gen for sale across all model years (1968 to 1972) and variants, 41 are Standard Variants and 16 are model year 1968 . There were 438 Standard Variants sold in the last 5 years.