The Briggs-Detroiter automobile brand (or more commonly, just Detroiter), produced in the United States from 1912 to 1917, was an early Detroit-era manufacturer known for mid-priced touring cars and roadsters aimed at the growing American motor market. Built by the Briggs-Detroiter Motor Car Company of Detroit, Michigan, the marque debuted in 1912 with four-cylinder Continental-powered models and expanded its lineup to include roadsters, speedsters, and V8 equipped touring cars as sales grew. Despite initial success and varied body styles, financial difficulties led to reorganization in 1915 and ultimately to the company’s end by 1917. Briggs-Detroiter vehicles were characterized by solidly engineered, conventional designs reflecting early 20th-century American automobile trends.