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Edsel was an American automotive brand that was founded in 1957. Ford created Edsel in order to add to its range of brands, and to take from the market share of its main competitors, General Motors and Chrysler. Named after Edsel Ford, this new company first introduced its models for the 1958 model year. Seven models were created: Ranger, Pacer, Bermuda, Citation, Villager, Roundup, and Corsair. Commercially, Edsel faired very poorly after its debut, with sales far from what was expected. This lack of sales meant only three model survived past 1958, before all remaining Edsel production ended in 1960, and the brand was dissolved.
Edsel was an American automotive brand that was founded in 1957. Ford created Edsel in order to add to its range of brands, and to take from the market share of its main competitors, General Motors and Chrysler. Named after Edsel Ford, this new company first introduced its models for the 1958 model year. Seven models were created: Ranger, Pacer, Bermuda, Citation, Villager, Roundup, and Corsair. Commercially, Edsel faired very poorly after its debut, with sales far from what was expected. This lack of sales meant only three model survived past 1958, before all remaining Edsel production ended in 1960, and the brand was dissolved.
Sales performance for Edsel models with current for sale count.
| MARKET |
FOR SALE
|
AVERAGE SALE
|
DOLLAR VOLUME
|
SALES COUNT
|
ACTIONS | |
|---|---|---|---|---|---|---|
|
Edsel Ranger1958 to 1960 |
5 |
$21,465
|
$1.3m
|
60
|
|
|
Edsel Corsair1958 to 1959 |
2 |
$26,736
|
$1.4m
|
51
|
|
|
Edsel Citation1958 to 1958 |
1 |
$43,818
|
$1.2m
|
27
|
|
|
Edsel Bermuda1958 to 1958 |
0 |
$80,483
|
$482,900
|
6
|
|
|
Edsel Pacer1958 to 1958 |
0 |
$29,980
|
$869,432
|
29
|
Sales performance for Edsel models with current for sale count.
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