The Model 30 was introduced by Kissel in 1912. This was a light and reliable automobile equipped with rear-wheel drive, a 3-speed manual transmission, and a 30hp inline 4 engine. The Model 30 offered a balance of efficiency, durability, and ease of maintenance. It was available in several body configurations, including runabout, touring, roadster, and delivery, allowing Kissel to serve both residential and commercial customers. Its sturdy chassis and simple yet elegant design made it popular in rural and urban areas. This model was important because it cemented Kissel's reputation as a serious manufacturer in an era of intense competition and industrial expansion, laying the groundwork for the brand's more sophisticated developments in the following decade.