Lloyd Motoren Werke, better known as Lloyd, was a German automotive manufacturer that was established in 1908. Initially, the company focused on creating luxury cars, yet various changes in ownership resulted in Lloyd branding ending in 1914 due to the company's merger with Hansa. Production stopped in 1929, when Borgward acquired Lloyd, only restarting in 1950 as a brand of inexpensive cars for the post-war era. Examples of these later models included the LS600, Alexander, and Arabella. In 1963, Lloyd finally ended all automotive production, with only a small subsidiary remaining that sold parts. Lloyd is not to be confused with the British manufacturer Lloyd Cars Ltd.