RM Sotheby's Auburn Fall (2020)

1978 Mercury Cougar

GAA July (2020)

Barrett-Jackson Northeast (2019)

1977 Mercury Cougar

Bring A Trailer Auction

1979 Mercury Cougar XR-7

Mecum Kansas City (2017)

Russo and Steele Newport Beach (2016)

Mercury Cougar - 4th Gen

Mercury

Mercury was an American automotive manufacturer founded in 1938. Mercury was created to sit between <a href="https://www.classic.com/m/ford/">Ford</a> and <a href="https://www.classic.com/m/lincoln/">Lincoln</a>, thus creating an intermediate make. The first model produced by the company was the <a href="https://www.classic.com/m/mercury/eight/">Mercury Eight</a>, which was introduced for the 1939 model year. Models such as the <a href="https://www.classic.com/m/mercury/cougar">Cougar</a>, <a href="https://www.classic.com/m/mercury/monterey/">Monterey</a>, <a href="https://www.classic.com/m/mercury/montclair/">Montclair</a>, <a href="https://www.classic.com/m/mercury/park-lane/">Park Lane</a>, and <a href="https://www.classic.com/m/mercury/marauder/">Marauder</a> are just a few examples of notable cars produced by the company. For many years, Mercury was very successful, but as the new century dawned, the brand entered difficulties and was eventually discontinued in 2011.

Mercury was an American automotive manufacturer founded in 1938. Mercury was created to sit between Ford and Lincoln, thus creating an…

Cougar - 4th Gen

Mercury Cougar

Mercury Cougar&nbsp;is a nameplate applied to a diverse series of automobiles sold by the&nbsp;Mercury&nbsp;division of&nbsp;Ford&nbsp;from 1967 to 1997 and from 1999 to 2002. While the nameplate is most commonly associated with two-door coupes, at various times during its production, the Cougar was also marketed as a convertible, four-door&nbsp;sedan, station wagon, and hatchback. With 2,972,784 examples produced, the Cougar is the highest-selling vehicle ever produced by the Mercury brand. The Mercury Cougar was built in eight generations: <a href="https://www.classic.com/m/mercury/cougar/1st-gen/">1st Gen (1967-1970)</a>, <a href="https://www.classic.com/m/mercury/cougar/2nd-gen/">2nd Gen (1971-1973)</a>, <a href="https://www.classic.com/m/mercury/cougar/3rd-gen/">3rd Gen (1974-1976)</a>, <a href="https://www.classic.com/m/mercury/cougar/4th-gen/">4th Gen (1977-1979)</a>, <a href="https://www.classic.com/m/mercury/cougar/5th-gen/">5th Gen (1980-1982)</a>, <a href="https://www.classic.com/m/mercury/cougar/6th-gen/">6th Gen (1983-1988)</a>, <a href="https://www.classic.com/m/mercury/cougar/7th-gen/">7th Gen (1989-1997)</a>, and <a href="https://www.classic.com/m/mercury/cougar/8th-gen/">8th Gen (1999-2002)</a>.

Mercury Cougar is a nameplate applied to a diverse series of automobiles sold by the Mercury division of Ford from 1967 to 1997 and from…

Cougar

The fourth generation of <a href="https://www.classic.com/m/mercury/cougar/">Mercury Cougar</a> was introduced for the 1977 model year. Like its predecessor, the fourth generation Cougar was offered as a personal luxury car, and featured sedan, coupe, and station wagon body styles. The XR-7 top trim level remained, while the standard trim level was reintroduced as it had been unavailable in the previous generation. Over the course of production, 4.9L (302), 5.8L (351), and 6.6L (400) V8 options were available. Construction of the fourth generation Cougar lasted until 1979, when the <a href="https://www.classic.com/m/mercury/cougar/5th-gen/">Fifth Generation Mercury Cougar</a> was unveiled.

The fourth generation of Mercury Cougar was introduced for the 1977 model year. Like its predecessor, the fourth generation Cougar was…

Mercury Cougar - 1st Gen

Mercury introduced the <a href="https://www.classic.com/m/mercury/cougar/">Cougar</a> for the 1967 model year. The first generation Cougar was a line of muscle cars based on the <a href="https://www.classic.com/m/ford/mustang/">Ford Mustang</a>. Initially, the Cougar was introduced as a two door hardtop, but in 1969, a convertible version was added. The first generation Cougar was offered in standard and XR-7 trim levels, and featured the <a href="https://www.classic.com/m/mercury/cougar/1st-gen/eliminator/">Cougar Eliminator</a> as its most notable variant. A wide range of V8 engines were fitted to the Cougar, with the most notable being the 428 Cobra Jet. Production of the first generation Cougar ended in 1970, and the model was replaced by the <a href="https://www.classic.com/m/mercury/cougar/2nd-gen/">Second Generation Mercury Cougar</a>.

Mercury introduced the Cougar for the 1967 model year. The first generation Cougar was a line of muscle cars based on the Ford Mustang.…

Cougar - 1st Gen

1st Gen

Mercury Cougar - 2nd Gen

The second generation <a href="https://www.classic.com/m/mercury/cougar/">Mercury Cougar</a> was introduced for the 1971 model year. The second generation Cougar was based on the <a href="https://www.classic.com/m/ford/mustang/">Ford Mustang</a>, and was offered as a two door hardtop or convertible. The second generation Cougar was available in three main trim levels: standard, XR-7, and GT, with the XR-7 being the top trim level, and the GT representing the performance variant. Engines offered for the 2nd gen Cougar were two 5.8L (351) V8 options as well as the 7.0L Super Cobra Jet (429). Production of the second generation Cougar lasted until 1973, when the <a href="https://www.classic.com/m/mercury/cougar/3rd-gen/">Third Generation Mercury Cougar</a> was introduced.

The second generation Mercury Cougar was introduced for the 1971 model year. The second generation Cougar was based on the Ford Mustang,…

Cougar - 2nd Gen

2nd Gen

Mercury Cougar - 3rd Gen

The third generation <a href="https://www.classic.com/m/mercury/cougar/">Mercury Cougar</a> was introduced for the 1974 model year. The third generation of Cougar saw the model shift from muscle cars to personal luxury cars, now available exclusively as a two door hardtop in XR-7 trim. The third generation Cougar was offered with a 5.8L, 6.6L, or 7.5L V8 engine, and was produced until 1976, when Mercury introduced the <a href="https://www.classic.com/m/mercury/cougar/4th-gen/">Fourth Generation Cougar</a>.

The third generation Mercury Cougar was introduced for the 1974 model year. The third generation of Cougar saw the model shift from muscle…

Cougar - 3rd Gen

3rd Gen

4th Gen

Mercury Cougar - 5th Gen

The fifth generation <a href="https://www.classic.com/m/mercury/cougar/">Mercury Cougar</a> was introduced for the 1980 model year. This latest generation of Cougar saw the model downsize to the mid-size segment, with coupe, sedan, and station wagon body styles offered. A wide range of engine options were available, including inline four, inline six, V6, and V8 units. Production of the fifth generation Cougar lasted until 1982, when it was replaced by the <a href="https://www.classic.com/m/mercury/cougar/6th-gen/">Sixth Generation Mercury Cougar</a>.

The fifth generation Mercury Cougar was introduced for the 1980 model year. This latest generation of Cougar saw the model downsize to the…

Cougar - 5th Gen

5th Gen

Mercury Cougar - 6th Gen

The sixth generation <a href="https://www.classic.com/m/mercury/cougar/">Mercury Cougar</a> was introduced for the 1983 model year, seeing the model offered exclusively as a two door coupe. The sixth generation Cougar saw the model repackaged as a luxury sports coupe offered with a 2.3L inline four, a 3.8L V6, or a 4.9L V8 engine. Production of the sixth generation Cougar continued until 1988, when Mercury introduced the <a href="https://www.classic.com/m/mercury/cougar/7th-gen/">Seventh Generation Cougar</a>.

The sixth generation Mercury Cougar was introduced for the 1983 model year, seeing the model offered exclusively as a two door coupe. The…

Cougar - 6th Gen

6th Gen

Mercury Cougar - 7th Gen

The seventh generation of <a href="https://www.classic.com/m/mercury/cougar/">Mercury Cougar</a> was introduced for the 1989 model year. The seventh generation Cougar was only available as a two door coupe, offered with one V6 and two V8 engine options. Mercury produced the seventh generation Cougar until 1997, and would introduced the <a href="https://www.classic.com/m/mercury/cougar/8th-gen/">Eighth Generation Mercury Cougar</a> for 1999.

The seventh generation of Mercury Cougar was introduced for the 1989 model year. The seventh generation Cougar was only available as a two…

Cougar - 7th Gen

7th Gen

Mercury Cougar - 8th Gen

The eighth and final generation of <a href="https://www.classic.com/m/mercury/cougar/">Mercury Cougar</a> was introduced for the 1999 model year. The eight generation Cougar was drastically different than its predecessors, and was offered as a sporty compact liftback coupe. This final generation of Cougar was fitted with a 2.0L inline four, or a 2.5L V6 engine. Production of the Mercury Cougar ended in 2002.

The eighth and final generation of Mercury Cougar was introduced for the 1999 model year. The eight generation Cougar was drastically…

Cougar - 8th Gen

8th Gen

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The fourth generation of <a href="MKT:2948" old-href="https://www.classic.com/m/mercury/cougar/">Mercury Cougar</a> was introduced for the 1977 model year. Like its predecessor, the fourth generation Cougar was offered as a personal luxury car, and featured sedan, coupe, and station wagon body styles. The XR-7 top trim level remained, while the standard trim level was reintroduced as it had been unavailable in the previous generation. Over the course of production, 4.9L (302), 5.8L (351), and 6.6L (400) V8 options were available. Construction of the fourth generation Cougar lasted until 1979, when the <a href="MKT:6787" old-href="https://www.classic.com/m/mercury/cougar/5th-gen/">Fifth Generation Mercury Cougar</a> was unveiled.

Vehicle	Price	Date
1978 Mercury Cougar RM Sotheby's Auburn Fall (2020) Lot #2097	NOT SOLD	Sep 03, 2020 8 months ago
1978 Mercury Cougar GAA July (2020) Lot #ST0018	$3,250 SOLD	Jul 25, 2020 9 months ago
1977 Mercury Cougar Barrett-Jackson Northeast (2019) Lot #7	$4,400 SOLD	Jun 27, 2019 2 years ago
1979 Mercury Cougar XR-7 Bring A Trailer Auction	$3,000 HIGH BID	Jul 31, 2018 3 years ago
1979 Mercury Cougar XR-7 Bring A Trailer Auction	$6,100 SOLD	Jan 16, 2018 3 years ago
1979 Mercury Cougar XR-7 Mecum Kansas City (2017) Lot #T58	$4,250 SOLD	Nov 30, 2017 3 years ago
1977 Mercury Cougar Russo and Steele Newport Beach (2016) Lot #6149	$3,575 SOLD	Jun 10, 2016 5 years ago

Mercury Cougar - 4th Gen (1977 to 1979)

Model years for Mercury Cougar - 4th Gen (1977 to 1979)

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