The seventh generation Rolls-Royce Phantom was introduced in 2003. Known as the Phantom VII, the seventh gen Phantom was the first Rolls-Royce model produced under the ownership of BMW. Initially launched as a four door sedan, the Phantom VII eventually added the Drophead Coupe (Convertible) and Coupe body styles later in production. The Phantom VII cars were fitted with a 6.75L V12 engine and were in production until 2017. The Phantom VII was replaced by the Rolls-Royce Phantom VIII.