Scion was a brand of Toyota that was launched in 2003. Intended to appeal to younger customers, the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles. Toyota abolished the Scion brand at the start of the 2017 model year; the vehicles were either rebranded as Toyotas or discontinued. One of the more recognizable models in the US was the Scion FR-S (2013 to 2016) which was renamed Toyota 86 for the 2017 model year.