The Dodge Viper is a sports car manufactured by Dodge from 1991 through 2017, over five generations, having taken a brief hiatus from 2010–2013. The Viper was initially conceived in late 1988 at Chrysler's Advanced Design Studios. The car appeared as a concept at the North American International Auto Show in 1989. Public reaction was so enthusiastic that chief engineer Roy Sjoberg was directed to develop it as a standard production vehicle. The First Generation (SR I) was from 1992 to 1995, the Second Generation (SR II) from 1996 to 2002, the Third Generation (ZB I) from 2003 to 2006, the Fourth Generation (ZB II) from 2008 to 2010, and the Fifth Generation (VX I) from 2013 to 2017.